One of the most common challenges for social media managers is the daily creation of powerful content that has a strong connection to your brand. Unless you only engage socially for fun, you cannot leave your content to random inspiration or take a day off without planning ahead.
Community management gets much easier when you work with a tool that gives you an overview of both past and future posts on different social channels. The Content Planner does exactly this! You can plan and schedule content across multiple social media channels from one single interface.
The Content Planner in Komfo can help you keep track of your content and measure the performance of specific campaigns (e.g. link to published post widget, filter on labels). You can use category labels to define the target groups for your content or to indicate the department responsible for publishing the content. The labels added to your posts can, for example, be “Product promotion”, “Women”, “Marketing”, “Contest”. In the Content Planner, you can filter posts by labels, and thereby only review e.g. outgoing communication to a specific target group or one with a specific objective. Read more about Labels.
Overview of all your posts
In the Content Planner, you can easily see which posts have been scheduled to be published on the various social media networks you have connected to Komfo, as well as check the content that has already been published. When hovering over a scheduled post, you get all the information related to the post: the type of post, the content, and the specific channel it will be published to. You can always edit scheduled posts by clicking them in the Content Planner where you can modify the content.
Create a new post
To create a new post, simply hover over the desired day and click the "+" button appearing in the upper left-hand corner of the selected day. Clicking this brings you directly to the "Compose" section where you can create your future post. From here, you can either schedule the post or schedule a draft. Use drafts both when you want to jot down a quick idea, when a team member should approve posts before being published, and when you want to re-use the same structure in your posts frequently. Read more about the Draft feature.
Create a draft
When creating a new post from the Content Planner, you can also create it as a draft. Use drafts both when you want to jot down a quick idea, when a team member should approve posts before being published, and when you want to re-use the same structure in your posts frequently.
Drafts can be both scheduled and unscheduled. To create a scheduled draft go to the Content Planner and choose the channel(s) and date you want to publish to. Once you’ve written your post, click the "Schedule" button, and set the dame and time for your post to be published and click "Schedule".
Your post is scheduled! You can now see the schedule date and time.
From here, you can assign the draft to a team member for approval, as well as attach an internal note to the post if needed. The team member will then receive an email notification saying there’s a draft waiting for approval. The draft will also appear dimmed down in the Content Planner. When your draft is ready for posting, it should be reopened and “published”.
The assignee of a draft will get a reminder mail 24 hours before it’s scheduled time. If the draft is not approved by then, it will be transferred to an unscheduled draft in the "Drafts" section.