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Get an overview of all the metrics in Measure

 

Explore the full potential of the Komfo Measure widgets and find out how they are calculated in the list below.

 

Page Overview

  • Fans: Total fan base (on last day of selected period)
  • Fan Increase: Total fans gained (breakdown: organic + paid)
  • Reactions: Total number of reactions (breakdown: Like, Love, Wow, Haha, Sad, Angry)
  • Post Stories: Total number of likes, comments, and shares on your posts.
  • Posts: Total number of published posts.
  • Page Feedback: (Breakdown: Positive & Negative)

          - Positive Feedback: Likes, comments, shares, offers, claims, and event responses.
          - Negative Feedback: Hide all, hide this story, report as spam, unlikes of a page.

  • Clicks: Total number of clicks (breakdown: link clicks, photo clicks, video clicks, and other clicks - see more, etc.)
  • Video Views: Total number of generated video views (breakdown: Organic/Viral, Autoplay/Click to Play, 30 sec. views)
  • Impressions: Total number of impressions (breakdown: Organic, Viral, Paid). Impressions are the total number of viewings of any content that your page has had.
  • IPM: Interactions per mile (Post stories, Active Posts*, Fan base x 1000). Average IPM across a selected period is displayed. For more details, check the Post Engagement widget.
  • Avr. Page Reach: The average daily page reach within a specific period (e.g. Reach day 1 + Reach day 2, X number of days within a period)
  • Avr. Post Reach: The average daily number of unique people who saw any of your posts.

 

Ads Overview

  • Spent: Total amount spent on advertising through Komfo.
  • CPM: Cost per 1000 paid impressions.
  • CPA: Cost per all paid actions.
  • CPC: Cost per all paid clicks.
  • CPWC: Cost per paid link click.
  • CTR: Click-through rate. Total clicks/Total impressions.
  • CPVW: Cost per paid video view.
  • CPPE: Cost per paid page engagement.
  • Conversions: Total conversions registered by your Facebook Pixel.
  • Conversion Value: Total value registered by your Facebook Pixel if your conversions have been given a value.
  • Cost per Conversion: Cost per all conversions registered by your Facebook Pixel.
  • ROI: Return on Investment. Conversion Value/Amount Spent.

 

Posts Overview

  • CTR: Click Through Rate. Daily levels are displayed along the average CTR across a selected period.
  • Viral Amplification: Viral impressions (organic + paid impressions). Daily levels are displayed along the average Viral Amplification Score across a selected period.
  • Spam Score: Negative Feedback Total Clicks. Daily levels are displayed along the average Spam Score across a selected period.
  • Post Reach: Unique people reached. Daily levels are displayed along the average Post Reach across a selected period.
  • IPM: Interactions per mile (Post stories, Active Posts*, Fan base x 1000). Daily levels are displayed along the average IPM across a selected period.

 

Community Growth

  • Organic Likes: The total number of new fans gained through organic content.
  • Paid Likes: The total number of new fans gained through paid content.
  • Unlikes: The total number of fans lost.
  • Net Likes: Organic Likes + Paid Likes – Unlikes = Net Likes

 

Published Posts 

  • CTR: Click-through rate (Total clicks/Total impressions)
  • Clicks: All clicks on the post.
  • Reach: Total amount of unique people who saw your post.
  • Spam Score: Number of negative feedback/total clicks.
  • Fan Penetration: Fans reached/Total fan base.
  • Stories: Likes + Comments + Shares on the post.
  • Likes: Total likes on the post.
  • Comments: Total comments on the post.
  • Shares: Total shares on the post.
  • Viral Amplification: Viral impressions (paid impressions + organic impressions)
  • IPM: Engagement score (Total stories/Total fan base)

*Active posts = a post that has received minimum one action (engagement) on that day

 

The 'Posts published' widget updates every four hours. All other widgets update every day at 9 AM CET. 

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