Explore the full potential of the Komfo Measure widgets and find out how they are calculated in the list below.
- Fans: Total fan base (on last day of selected period)
- Fan Increase: Total fans gained (breakdown: organic + paid)
- Reactions: Total number of reactions (breakdown: Like, Love, Wow, Haha, Sad, Angry)
- Post Stories: Total number of likes, comments, and shares on your posts.
- Posts: Total number of published posts.
- Page Feedback: (Breakdown: Positive & Negative)
- Positive Feedback: Likes, comments, shares, offers, claims, and event responses.
- Negative Feedback: Hide all, hide this story, report as spam, unlikes of a page.
- Clicks: Total number of clicks (breakdown: link clicks, photo clicks, video clicks, and other clicks - see more, etc.)
- Video Views: Total number of generated video views (breakdown: Organic/Viral, Autoplay/Click to Play, 30 sec. views)
- Impressions: Total number of impressions (breakdown: Organic, Viral, Paid). Impressions are the total number of viewings of any content that your page has had.
- IPM: Interactions per mile (Post stories, Active Posts*, Fan base x 1000). Average IPM across a selected period is displayed. For more details, check the Post Engagement widget.
- Avr. Page Reach: The average daily page reach within a specific period (e.g. Reach day 1 + Reach day 2, X number of days within a period)
- Avr. Post Reach: The average daily number of unique people who saw any of your posts.
- Spent: Total amount spent on advertising through Komfo.
- CPM: Cost per 1000 paid impressions.
- CPA: Cost per all paid actions.
- CPC: Cost per all paid clicks.
- CPWC: Cost per paid link click.
- CTR: Click-through rate. Total clicks/Total impressions.
- CPVW: Cost per paid video view.
- CPPE: Cost per paid page engagement.
- Conversions: Total conversions registered by your Facebook Pixel.
- Conversion Value: Total value registered by your Facebook Pixel if your conversions have been given a value.
- Cost per Conversion: Cost per all conversions registered by your Facebook Pixel.
- ROI: Return on Investment. Conversion Value/Amount Spent.
- CTR: Click Through Rate. Daily levels are displayed along the average CTR across a selected period.
- Viral Amplification: Viral impressions (organic + paid impressions). Daily levels are displayed along the average Viral Amplification Score across a selected period.
- Spam Score: Negative Feedback Total Clicks. Daily levels are displayed along the average Spam Score across a selected period.
- Post Reach: Unique people reached. Daily levels are displayed along the average Post Reach across a selected period.
- IPM: Interactions per mile (Post stories, Active Posts*, Fan base x 1000). Daily levels are displayed along the average IPM across a selected period.
- Organic Likes: The total number of new fans gained through organic content.
- Paid Likes: The total number of new fans gained through paid content.
- Unlikes: The total number of fans lost.
- Net Likes: Organic Likes + Paid Likes – Unlikes = Net Likes
- CTR: Click-through rate (Total clicks/Total impressions)
- Clicks: All clicks on the post.
- Reach: Total amount of unique people who saw your post.
- Spam Score: Number of negative feedback/total clicks.
- Fan Penetration: Fans reached/Total fan base.
- Stories: Likes + Comments + Shares on the post.
- Likes: Total likes on the post.
- Comments: Total comments on the post.
- Shares: Total shares on the post.
- Viral Amplification: Viral impressions (paid impressions + organic impressions)
- IPM: Engagement score (Total stories/Total fan base)
*Active posts = a post that has received minimum one action (engagement) on that day
The 'Posts published' widget updates every four hours. All other widgets update every day at 9 AM CET.