Social Listening plays a big part in making social media marketing people-centric by focusing on actionable insights from unique individuals. That’s why we are deprecating the current Listening in March and channeling our efforts on developing a truly valuable area that will create synergies with the rest of the Komfo platform.
We believe that the core purpose of social listening is to make it easier for your team to identify and engage with the right people outside your own channels. In an ever-expanding sea of social content, you want to find out who is talking about your brand easily and make the best use of it. Whether you want to do great customer service experience, nurture important influencers or convert leads into customers, you also want to evaluate how to engage with your community.
Real people, not anonymous sources
Over the years, we have created one of the world's leading monitoring tools for all the conversations happening on your social media channels. The new Social Listening will make social media marketing even better by placing people and conversations in focus. You will be able to engage in conversations with unique individuals, rather than sources that are anonymous or one-way communication.
Building on the experience from the new Komfo Measure, we think that the release of Komfo Social Listening will be paving the way for the next generation of listening tools. By gathering valuable insights from focus groups, we have started developing an improved Listening area that will provide you with more actionable data while being flexible enough to adapt to any organization’s needs. This way, you will be able to drive better business results within both customer service and marketing.
The new Social Listening is planned for later this year. Please reach out to us if you have any questions or feedback.