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Your estimated ad set results, now in graphs!

Are you working with ads, but you’re not sure about the results of your current budgets? You can now get a clearer picture by visualizing estimated results with the help of diagrams straight in Komfo.

When editing an ad set in Komfo, you will now be able to see a graph of your estimated results with the current budget of your ad set. The estimation is based on a combination of your budget, your bid, your past data, market data, as well as the characteristics of your target audience. In some cases, if there is too little or no data available, we won’t be able to show you an estimation.



The graph will be shown based on the chosen (or predefined) optimization goal in your ad set. The following types of results can be estimated:

  • Reach
  • App installs
  • Event responses
  • Leads
  • Offer claims
  • Offsite conversions
  • Page engagements
  • Page Likes
  • Post engagements
  • Video views

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