Planning content and Ad campaigns across multiple pages while collaborating with central and local editors? Say hello to Master Drafts, the newest Publish feature that will make your work easier.
Imagine this: you are running multiple social media pages simultaneously with the help of different people in your organization, but the time for crafting content and collaboration is limited. Sounds familiar? With the new Master drafts in Komfo, it's never been easier and faster to collaborate on content creation and distribution across multiple pages.
Here are only a few of the cool things you can do:
- Collaborate on content creation with editors or people located centrally in your organization
- Easily plan across hundreds of Facebook pages such as local pages, country pages or different shops/restaurants
- Collaborate with local translators and see how many has finished their translation
- Simultaneously change images, links, texts or reschedule multiple posts
- Control ad campaigns on hundreds of pages as easy as ABC
- Lock or unlock local editing of multiple posts
Spend less time editing, more time getting work done
A Master Draft is as easy as any other draft you have in Komfo. When you create a draft for more than one channel, it automatically becomes a Master Draft. When changes are made to the Master, they will automatically be pushed to all sub-drafts. This means that you will easily be able to change content across multiple pages, whether it is changing the link or the image, adding an advertising label or simply correcting a typo. Only the part that has been changed in the Master will be changed in the sub-drafts. For example, if the sub-drafts were translated, and afterwards, you only changed the image or the link in the Master draft, the translations in the sub drafts would not be overridden by the changes in the Master Draft.
Master drafts for ads governance
Behold the power of ads labels on Master drafts. With a single ad label on the Master, you can activate advertising for all your sub-posts. In practice, this means that you only need to set up decentralized ad campaigns and budgets once to be able to orchestrate central ad campaigns going forward. You can also choose to advertise only on some of your social media pages. In the Master drafts summary, you are able to see how many of your pages are eligible for advertising.
How to create a Master Draft
Go to ‘Compose’ and select either a folder or multiple channels one by one. Create your content and click either ‘Save as draft’ or ‘Schedule as draft’. When saving the Master Draft, an email will be sent to the default channel assignee. The default channel assignee is the person who is the main responsible for each channel - e.g. the country manager, shop owner etc. The default assignee can be chosen by an admin in the channel settings.
When creating a draft/post for more than one channel, it automatically becomes a Master Draft post. This allows you to edit e.g. typos, time and date etc. across multiple scheduled posts by only editing the Master Draft. Moreover, you can also delete multiple posts at the same time.
In the pop-up, you can choose whether the sub-drafts/scheduled posts should be locked or unlocked.
This determines whether or not others will be able to make changes to them. Keep the Master locked until the content is finalized and then unlock it for others to adapt the sub-draft for their local community. In order to edit the Master, you need to have permissions to all the channels it is created for.
To find or edit a Master, go to either the Planner, the ‘Drafts’ tab or the ‘Scheduled’ tab and select ‘Master drafts/posts’ in the ‘Filter by’ dropdown in the top right-hand corner.
If you want to see if others made changes to the sub-drafts/posts, click ‘Summary’. This feature provides you with a quick summary of all your existing drafts. Within seconds, you can see how many editors from different locations and countries have edited or posted a sub-draft/post, which gives you a fast overview of how quickly your team adopts content changes. By clicking the ‘compare’ icon on a specific post or draft, you can examine the changes that has been made to the sub-draft/post compared to the Master draft. This neat features helps move projects forward faster and make translation tasks easier than ever.
Please note: The target/channel field of a Master is non-editable. If you want to create a draft but you are unsure of which channels to create it for, leave the target (channels) field blank. This will create a Content draft, which can only be seen by the creator and the assignee of the draft. The Content draft is a great way for playing with and saving your content ideas. If you are running a small number of social media channels from Komfo, you can use this neat feature as a simple content library.
To find or edit a Content draft, go to the ‘Drafts’ tab and select ‘content drafts’ in the ‘Filter by’ dropdown in the top right-hand corner.