If you want to reach a customer base that is not easily accessible in Facebook, Instagram advertising is a great method for doing that. Here's how to get started.
Facebook Business Manager
To be able to advertise on Instagram, you need to establish a connection between your Facebook ad account and your Instagram profile. This is done from your Business Manager on Facebook. If you don’t have one yet, here is how to set it up.
All you basically need do is to go to the 'Instagram Accounts' tab and claim your Instagram account.
You are now ready to advertise! You have now connected your Instagram account to your Facebook Business Manager.